Lecture 5 s09 political advertising

Lecture 5 s09 political advertising - BREAKFAST CEREAL...

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BREAKFAST CEREAL Political candidates and issues are marketed in the same way as breakfast foods and laundry detergents – Andrew Card (GWB’s chief of staff) told the NYT that the White House had waited until after Labor Day to begin its media campiagn for military action in Iraq because from a marketing point of view, you don’t introduce new products in August.”
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“THE RED PHONE” Some ads and themes get recycled year after year. http://www.youtube.com/watch?v=3fu-2Ew1ijg http://www.youtube.com/watch?v=8CFb_KCbI2w&feature=related
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“LONELIEST JOB” Here’s another have-to-have ad Carter, Nixon, Bush 2 http://www.livingroomcandidate.org/commercials/type/commander-in-chief
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CHILDREN Landmark 1964 Johnson v. Goldwater “Daisy” commercial These are the stakes – to make a world in which all God’s children can live – or to go into the dark. We must either live with each other or we must die. http://www.livingroomcandidate.org/commercials/type/children
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MARKETING TECHNOLOGY Political ads match product ads from the same era. 1950’s Ovaltine and Eisenhower http://www.youtube.com/watch?v=PFbCGT_AWBI (7:00) http://www.livingroomcandidate.org/commercials/1952 1960’s Dr. Pepper and Kennedy http://www.youtube.com/watch?v=WpByXzdMQfk http://www.youtube.com/watch?v=QIA_UqgLmuQ http://www.youtube.com/watch?v=_Ma0NkGp9H8 1980’s Michelob and Reagan (3:00) http://www.youtube.com/watch?v=LeOqRpayIIQ (0:30) http://www.youtube.com/watch?v=EU-IBF8nwSY http://www.youtube.com/watch?v=cU1bmFoYPPo&feature=related
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JEANS, POLITICS Before 1980 or so, ads touted the virtues of the product. After 1980, ads created an image or feeling that
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This note was uploaded on 09/08/2010 for the course LING 21 at San Jose State University .

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Lecture 5 s09 political advertising - BREAKFAST CEREAL...

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