BUS131D_Lecture6_Handout

BUS131D_Lecture6_Handout - Creating Creative Work...

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Creating Creative Work Environments Dr. Michael Merz College of Business San Jose State University
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Dr. Michael Merz College of Business, San Jose State University 2 Today’s Agenda The Importance of Employees The Importance of Intrinsic Motivation How to Kill (and Not to Kill) Creativity in New Ventures Important Elements of a Comfortable (Physical) Work Environment
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Dr. Michael Merz College of Business, San Jose State University 3
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Dr. Michael Merz College of Business, San Jose State University 4 How does Zappos.com create a creative work environment?
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Dr. Michael Merz College of Business, San Jose State University 5 Employee-Customer-Profit Model Employees (or internal customers) affect customer satisfaction and profit. Source: “The Impact of Employee Attitudes on Market Response and Financial Performance”; Harvard Business Review. Employee satisfaction Customer satisfaction Profit 5% 5% 1.3% 1.3% 0.5% 0.5% Example: Sears
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Dr. Michael Merz College of Business, San Jose State University 6 Employees are the Brand “Employees are your brand” (Karen Post, branding consultant). A moment of truth occurs when employee and customer have contact (e.g., service industry). Committed employees help: Build your brand outside the walls of your organization. Stay at your new venture longer. Work harder. Example: Adobe, Harley-Davidson, Google, Zappos.com
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College of Business, San Jose State University 7 Employees are Very Valuable Companies with high employee engagement outperform others. Year 1
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BUS131D_Lecture6_Handout - Creating Creative Work...

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