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Unformatted text preview: SECT ION 1: HOW WE SEE (CH 1-4) TYPES OF V ISUAL M ESSAGES • Mental • comes inadvertently • is not literally seen, but a conjuring of known information/ visuals • Direct • “raw feed” • what you see as you look around • Mediated • visual passes through another medium to be seen • ex: TV, photo, etc T HE SENSES • Touch, Smell, Taste, Hearing, Sight ALDOUS H UXLEY: T HE ART OF SEEING • To Sense • just the physiological act of seeing something that is in your field of vision • to receive visual input • To Select • compare and contrast visual inputs and choose a particular one • To Perceive • choosing to think about something you select • make a judgement of value • Remember, Learn, Know • last three steps to inform literacy & competency WHAT IS L IG HT? • The Nature of Light • light= 70,000,000 mph • Particles or Waves? • Sir Isaac Newton= particles, one beam • Christian Huygens= waves, several beams in different directions • Max Planck= quantum theory...
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This note was uploaded on 09/08/2010 for the course MCOM 70 at San Jose State.