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Unformatted text preview: i. Forgetting ii. Interference b. Information has left long-term memory i. Extinction IV. Nostalgia a. A preference for things that were popular when one was younger i. Individuals have different levels of nostalgia-proneness. ii. The age at which nostalgia is rooted differs by product category 1. Music: 23.5 years old or less iii. Nostalgia is used in marketing here & abroad. V. Factors that Influence Memory a. Primacy & Recency i. Primacy Effect: remembering items at the start of a list or message ii. Recency Effect: remembering items at the end of a list or message b. Script (ATMs) i. Definition: an expected sequence of events...
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