This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: cost pressures :12-21 cost reductions local responsiveness 4 basic strategies (12-24) International strategy Localization strategy Global strategy Transnational strategy Global learning Matrix organization Evolution of strategy (12-29) Ch. 13 Unilever Org architecture 3 types (13-3) org structure centralization versus decentralization typical function tructure 13-12 problems in internation structure integrating mechanisms area divison worldwide product division Area structure Product division structure Global matrix structure Impediments Formal integrating mechanisms Control systems (13-29) Performance ambiguity Costs for controls Processes Org culture 13-37 ch. 14 foreign markets- which to choose first mover advantage scale of entry market entry modes- six different methods advantages, and disadvantages core competencies and entry mode (14-15) acquisition Greenfield venture Strategic alliance Partner selection...
View Full Document
- Exchange Rate, Foreign exchange market, exchange risk currency, Unilever Org, Fisher Effect International, org structure centralization