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Lecture Slides Feb 3 - Slide 1 Measuring American Opinion...

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Slide 1 Measuring American Opinion: The Origins of Polling POLS107 February 3, 2010 Professor Jackson ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ Slide 2 Do Polls Matter? For politicians: Political capital Media coverage Fundraising Strategic planning/marketing ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ Slide 3 Do Polls Matter? For the public: 65% of Americans say they regularly or occasionally follow poll results (Gallup, 2000) ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________
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