Adv_116_Ad_staff_syllabus

Adv_116_Ad_staff_syllabus - Advertising 116 Spartan Daily...

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Advertising 116 Spartan Daily Advertising Staff Tim Hendrick Office: 201 DBH Emails: thendrick@casa.sjsu.edu timhendrick@hotmail.com Daily: 1:30 – 4:30 Office Hours: T – TH 11:45 – 12:45 Students enrolled in Advertising 116 make up the advertising staff of the Spartan Daily, Spartan Daily Online and Access Magazine. The class provides experience in selling and managing advertising space and the practical applications of layout and design and the use of market research and market interpretation. The class functions as a laboratory, reflecting the commercial operation of a daily newspaper and annual magazine. Students involved in sales meet with clients, assess their advertising needs and persuade clients as to the benefits of advertising with the Daily or the magazine. Students involved with design, work with the sales staff to create advertising and promotions that accomplish goals set by the sales staff and clients. Discussions of theory and method along with critiques of work appearing in the newspaper and magazine will take place each day. Work Hard – Play Hard First and foremost this is a business as well as an academic exercise in print publications. For this reason it is unlike any other class you will take in college. It’s a learning experience in that we teach marketing, sales, advertising, print production, marketing
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This note was uploaded on 09/08/2010 for the course ADV 116 at San Jose State University .

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Adv_116_Ad_staff_syllabus - Advertising 116 Spartan Daily...

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