189hitch07chpt10-20-09

189hitch07chpt10-20-09 - STRATEGY TECHNOLOGY DR MARK FRUIN...

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STRATEGY& TECHNOLOGY DR. MARK FRUIN BUS 189, CHPT 7 FALL 2009
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TEAM ORGANIZATION IT’S BETTER TO HAVE 1 TEAM MEMBER ANALYZE BOTH FIRMS IN THE SAME TOPIC AREA KEY AREAS GROWTH IN INDUSTRY & PRODUCT/MARKET SEGMENTS; FUNCTIONAL AND B-L STRATEGIES FINANCIAL PERFORMANCE; EARNINGS, ROI, ETC. R&D, DESIGN, PRODUCTION, MARKETING, DISTRIBUTION & MANAGEMENT (VALUE CHAIN ANALYSIS) IT’S BETTER FOR 1 MEMBER TO INTEGRATE, FOLLOW GOOD ESSAY GUIDELINES SET UP ARGUMENT AS HYPOTHESES TESTING 3-4 REASONS WHY “THIS COMPANY IS A BETTER INVESTMENT CHOICE FOR NEXT 3 YEARS” WITH SUPPORTING EVIDENCE RECAP AND REITERATE
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IMPORTANT DATES: REVISED SCHEDULE OCT 27, SLIDES AVAILABLE ON-LINE; NO CLASSROOM MEETING NOV 3: DRAFTS OF GROUP PROJECTS NOV 3: SECOND IN-CLASS MID-TERM USING CASE 12, INFOSYS CONSULTING NOV 24: THIRD IN-CLASS MID-TERM, USING CASE 31, EASTMAN KODAK DEC 1: GROUP A PRESENTATIONS DEC 8: GROUP B PRESENTATIONS DEC 11: FINAL PROJECT DUE IN MY OFFICE
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Q: WHAT ARE HIGH-TECH IND? A: INDUSTRIES IN WHICH UNDERLYING TECHNOLOGIES (SCIENTIFIC KNOWLEDGE) & COMPLEMENTARY PRODUCTS/SERVICES HIGH GROWTH = HIGH TECH? OR, A MORE COMPLETE DEFINITION OF HIGH TECH HIGH GROWTH HIGH COST HIGH RISK HIGH COMPLEXITY
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WHAT MAKES AN INDUSTRY HIGH-TECH BESIDES FACTORS JUST LISTED, WHICH ARE INTERNAL TO THE INDUSTRY, THERE IS THE EXTERNAL ENVIRONMENT NORMALLY, FIRMS ADAPT TO ENVIRON OR FAIL, BUT IS ADAPTING TO H-T ENV ENOUGH? RICHARD D’AVANI & HYPERCOMPETITION, A STATE OF PERMANENT INNOVATION (NO EQUILIBRIUM, NO REST) ANNALEE SAXENIAN - SILICON VALLEY AS A REGIONAL RELATIONAL NETWORK OF CAPABILITIES
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IMPORTANCE OF STANDARDS TECH STANDARDS, WIDELY ADOPTED FORMATS, GENERALLY COME AFTER SHAKEOUT IN GROWTH PHASE REDUCE CONFUSION REDUCE COSTS REDUCE RISK ENHANCE COMPATIBILITY AND ADVENT OF COMPLEMENTARY ASSETS/RESOURCES/PRODUCTS INCREASE OPPORTUNITIES TO MAKE MONEY AGAIN, POST-SHAKEOUT; BEFORE SHAKE, EVERYONE THINKS THEIR TECH IMPLEMENTATION IS BEST; NO AGREEMENT
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TECH STANDARDS FOR PCs EXAMPLES OF DOMINANT DESIGN (FIG 7.1) & THEIR INTERCONNECTEDNESS TO OTHER PRINCIPAL PIECES OF PUZZLE OS (WINTEL STANDARD) MICROPROCESSOR INTERNAL HARD DRIVE MONITOR KEYBOARD MODEM (TCP/IP) CD (FLOPPY DISK) PERIPHERAL SLOTS (USB)
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COMMUNITIES OF PRACTICE CREATE THEIR OWN ACTIVITIES/ECONOMIES
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This note was uploaded on 09/08/2010 for the course BUS 189 at San Jose State.

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189hitch07chpt10-20-09 - STRATEGY TECHNOLOGY DR MARK FRUIN...

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