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maktingretailgroupmarch18th - 1 People who enjoy being...

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Marketing Plan for Burke Williams   II. Target Market: A. Demographics:  1. Age: 13-70 2. Male and Females 3. Income: 25,000 and above 4. Ethnic Groups: All ethnic groups are affected because the economy does not only affect one  group (Travel - Guides and Deals for Hotels, Restaurants and Vacations - The New York Times . 25  Apr. 2008. New York Times. 14 Mar. 2009 <http://travel.nytimes.com/2008/04/25/>.) B. Psychographics: 1. Careers: White and Blue collars, hourly and professional, students, stay at home moms  2. Purchases: Necessities, will inhabit store less frequently 3. Hobbies: appeals to all people who enjoy being pampered  4. Married:  Both married and single 5. Average Purchases: May inhabit cheaper locations C. Geographics  1. Locations: affects nationwide, all states and countries change Some locations may be more affected than others D. Rational for target market:
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Unformatted text preview: 1. People who enjoy being pampered 2. Relaxation and revitalization 3. A Staycation that is affordable 4. People who want to improve their appearance (Los Angeles Business Journal. Massage center sets up as a therapeutic alternative to spas, clubs . 18 July 1988. Entrepenuer. 15 Mar. 2009 http://entrepreneur.com/tradejournals/article/6692850.html ) III. Problems and Oppritunities: A. Problems: 1. Job loss (due to decrease in customers) 2. Store Closure (no customers or income) 3. Decrease in maintenance 4. Decrease in quality 5. Increase in prices 6. Cutting corners B. Opportunities: 1. Value Packages 2. Increased Marketing effort 3. Customer loyalty programs 4. Increase variety of services 5. Chance for employees to gain more education and specialization. Burke Williams: Beyond the Spa . 2009. Burke Williams Spa. 13 Mar. 2009 http://BurkeWilliams.com...
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