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Unformatted text preview: 1. People who enjoy being pampered 2. Relaxation and revitalization 3. A Staycation that is affordable 4. People who want to improve their appearance (Los Angeles Business Journal. Massage center sets up as a therapeutic alternative to spas, clubs . 18 July 1988. Entrepenuer. 15 Mar. 2009 http://entrepreneur.com/tradejournals/article/6692850.html ) III. Problems and Oppritunities: A. Problems: 1. Job loss (due to decrease in customers) 2. Store Closure (no customers or income) 3. Decrease in maintenance 4. Decrease in quality 5. Increase in prices 6. Cutting corners B. Opportunities: 1. Value Packages 2. Increased Marketing effort 3. Customer loyalty programs 4. Increase variety of services 5. Chance for employees to gain more education and specialization. Burke Williams: Beyond the Spa . 2009. Burke Williams Spa. 13 Mar. 2009 http://BurkeWilliams.com...
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