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Unformatted text preview: o Research & Development o BI product – a result of the primary product. o Last section before product curve is rollout.-Why is it nearly impossible to put out two new products at the same time? o Hard to staff both o Creates more competition o Greater risk o Costly-If the small chances two products make it past the PPC curve, what do you do? o You would use a decision tree. (important on test) o Each choice would have whether they would have high payouts or low payouts. o The small circles are expected value....
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- Product life cycle management, new product development