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Unformatted text preview: propensity. o Psycho graphical How people perceive things and they have their wants based on those perceptions. They explain WHY people do what they do. Easy to correlate to propensity but hard to collect. Ex. Extrinsic and intrinsic value of buying a luxury car like a Mercedes. o Appriory Knowledge Advance/prior knowledge.-Abraham Maslow o Self Actualization o...
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