Unformatted text preview: propensity. o Psycho graphical – How people perceive things and they have their wants based on those perceptions. They explain WHY people do what they do. Easy to correlate to propensity but hard to collect. Ex. Extrinsic and intrinsic value of buying a luxury car like a Mercedes. o Appriory Knowledge – Advance/prior knowledge.-Abraham Maslow o Self Actualization o...
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This note was uploaded on 09/08/2010 for the course BUS 130 at San Jose State.