Project1Final - Experiential Marketing September 14, 2009...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
Experiential Marketing September 14, 2009
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Minor Project #1 Throughout time technology has driven us to change. From the days of the crank engine to the jet engine or from the 8-track to the iPod industries have quickly been evolving. And as we change and advance we become less effected by the ways of old especially when in regards to marketing. In the case of marketing we speak of the advancement from traditional marketing to a new way to reach customers, experiential marketing. Experiential marketing capitalizes on our needs as humans in a way never before utilized. By studying these ever evolving needs we understand that we must captivate the audience in order to make them feel, act, and relate to the product or service being offered. By doing this we are able to successfully reach a culture that is bombarded daily with advertisements. This new form of marketing has revolutionized the marketing industry and is now the standard for any company who seeks to be a successful competitor and player in their market segment. Below we discuss four companies that successfully use experiential marketing to capture the attention of their customers, building a sense of camaraderie and community in the process. We also discuss four companies who are failing to reach their customers through experiential marketing and we offer ways in which these companies can effectively implement these new marketing strategies into their marketing plan. Experiential Marketing We begin our journey through the world of experiential marketing with IKEA. The way IKEA best uses experiential marketing to their advantage is though their mock rooms. In connection with the Strategic Experience Modules (SEM), IKEA captures one’s senses and feelings from the moment the doors open. For example, when a customer enters IKEA she is filled with a sense of comfort and ease as if she is in her own home. A customer may also relate to IKEA as she browses the isles and sees a particular room with the same colors as hers, enabling her to purchase
Background image of page 2
the perfectly matched center rug. IKEA creates rooms out of small spaces that resemble dorm rooms or studio apartments. College students in particular may purchase the entire furniture set as their room may be the exact layout of the IKEA room. This type of purchase would fall into the act or relate module of SEM. Next is Nintendo. Over the years, Nintendo has become known to many for putting out consoles and video games. However with their newest console on the market, they offer an entirely new perspective on gaming today. Their Wii system has been marketed to the public as a whole new experience on gaming. When it was first in development, the big issue that earned its acclaim was that the Wii was the first console to make full use of motion sensor technology. Players must not only rely on just the touch of a button, but also use full body motions to play the game. This
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 7

Project1Final - Experiential Marketing September 14, 2009...

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online