Chapter09kj - Behavior Modification Chapter 9 We often hear...

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Behavior Modification Chapter 9
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We often hear about “behavior modification” as a way to change problem behaviors in other people, kids, pets, etc. Today we’re going to talk about it as a way to change our own behavior in ways that we choose, to make our own lives easier.
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Behavior as a Component of Personality Personality is thought to be comprised of: values, those abstract qualities that give meaning to our lives attitudes, perceptions derived from these values behaviors, any actions based on one or more attitudes Of these, behaviors are thought to be the most easily influenced.
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Some Theories of Human Behavior Classical Conditioning based on Pavlov’s dog research e.g., smelling cookies makes you hungry Operant Conditioning based on B. F. Skinner’s work e.g., rewards and punishment Modeling copying others’ behavior e.g., Brad Pitt and Cameron Diaz bleach their hair and you do too!
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The Behavior Modification Model Awareness Desire to change Cognitive restructuring Behavioral substitution Evaluation
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This note was uploaded on 09/08/2010 for the course KIN 69 at San Jose State University .

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Chapter09kj - Behavior Modification Chapter 9 We often hear...

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