BUS131D_Lecture17_Handout.ppt

BUS131D_Lecture17_Handout.ppt - Growing New Ventures Dr....

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Growing New Ventures Dr. Michael Merz Department of Marketing & Decision Sciences College of Business San Jose State University
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Dr. Michael Merz Department of Marketing & Decision Sciences College of Business, San Jose State University 2 Today’s Agenda Understanding the Nature of Growth Growth Aspirations and Performance Growth Strategies Unique Challenges of Growing New Ventures Key Elements of Growth Evolutions and Revolutions as New Ventures Grow New Ventures Lifecycle Transition from Entrepreneur to Manager The Challenge of Ethical Practices in Growing NV
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Dr. Michael Merz Department of Marketing & Decision Sciences College of Business, San Jose State University Understanding the Nature of Growth 3 Financial Growth Strategic Growth Structural Growth Organisational Growth Resources Performance Asset accumulation Direction Use of assets (Source: Wickham, p.224)
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Dr. Michael Merz Department of Marketing & Decision Sciences College of Business, San Jose State University 4 Should entrepreneurs always aim at growth?
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Dr. Michael Merz Department of Marketing & Decision Sciences College of Business, San Jose State University Growth Aspirations and Performance 5 ‘Trundlers’ ‘Gazelles’ ‘Triers’ ‘Supergrowth’ firms passive shrinkers ‘Living dead’ negative growth no growth growth aspirations, some growth high growth deliberate shrinkers Mature firms ‘Fliers’
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Dr. Michael Merz Department of Marketing & Decision Sciences
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BUS131D_Lecture17_Handout.ppt - Growing New Ventures Dr....

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