02-16-10 - COMM 40 Tuesday February 16 Agenda Check-in...

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COMM 40 Tuesday, February 16
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Agenda Check-in Current Event Presentation by Alexa Persuasive Strategies & Audience Motivation Speech Order Looking Ahead
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Current Event Presentation
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Audience Motivation Identify and match audience’s needs, beliefs and values
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Frame the Issue 1. Look for the most popular “commonplace” among the audience. 2. Use the right tense: - when talking about values, use PRESENT tense - when talking about decisions, use FUTURE tense
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What is Commonplace? What the audience is thinking What its beliefs and values are; these are not necessarily facts Clichés that everyone knows It’s an argument shortcut
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Common American Values Puritan and pioneer morality Value of the individual Achievement and success Efficiency, practicality and pragmatism Change and progress Ethical equality Effort and optimism Steele, E.D. and Redding, W.C. (1962). The American Value System: Premises for Persuasion, Western Speech, 26, 83-91
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Sure, but how? First, a little bit of background …
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Classical Rhetorical Theory Contemporary definition of rhetoric: “empty words” “That’s just rhetoric”
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This note was uploaded on 09/08/2010 for the course COMM 40 at San Jose State.

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02-16-10 - COMM 40 Tuesday February 16 Agenda Check-in...

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