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H_V_IndCol_overheads - emphasize common goals with others...

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Horizontal – emphasizes equality; one self is more or less like every other self Vertical – emphasizes hierarchy; one self is rather different from other selves Horizontal Individualism (HI) unique and distinct from groups; not especially interested in becoming distinguished or in having high status (e.g., Scandinavia) HI = MP, EM HI = Equality + Freedom Vertical Individualism (VI) distinguished and acquire status; individual competitions (e.g., USA and UK) VI = MP, AR VI = Freedom, but not Equality
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