marketingnigngi.docx - PRODUCT ATTR\u0130BUTES Luxury and comfortable accommodation More than 80 years experience Clean safe and privity rooms Rooms

marketingnigngi.docx - PRODUCT ATTRu0130BUTES Luxury and...

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PRODUCT ATTRİBUTES Luxury and comfortable accommodation More than 80 years experience Clean, safe and privity rooms Rooms according to request Mobile application, mobile key, mobile request and 24/7 customer service with Marriott Bonvoy app BRAND Brand Slogan ‘’Where the world comes together.’’ With this slogan, they want to say that they serve in many countries and cities of the world and they bring people from many parts of the world together and they are the threshold for cultures.
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Brand Mantra Sheraton want to say with this mantra: We are a well-established company We are interested in what you want We'il take care of it from now on. sheraton with this mantra wants to create reliability image Points of Parity Luxury Hotels High class properties Premium locations Like many other big hotels, the Sheraton has luxurious rooms, gardens and activity areas. They also provide high class service in many country hotels.
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Points of Difference Premium service Heritage Properties Mobile app Sheraton store Lobby design aimed at integrating cultures and people Sheraton is a well-established hotel. In addition to providing high quality and luxurious services in their hotels, they also attach importance to the fusion of people and cultures. They argue that hotels are where people can socialize, not just accommodation. They also use technology well. The first hotel that provides the first internet booking. Thanks to its mobile
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  • Fall '15
  • KOYUNCU
  • Personal digital assistant, Hotel chains, Mobile software, Sheraton Hotels

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