PRODUCT ATTRİBUTES
Luxury and comfortable accommodation
More than 80 years experience
Clean, safe and privity rooms
Rooms according to request
Mobile application, mobile key, mobile request and 24/7 customer service with Marriott
Bonvoy app
BRAND
Brand Slogan
‘’Where the world comes together.’’
With this slogan, they want to say that they serve in many countries and cities of the world
and they bring people from many parts of the world together and they are the threshold for
cultures.
Brand Mantra
Sheraton want to say with this mantra:
We are a well-established company
We are interested in what you want
We'il take care of it from now on.
sheraton with this mantra wants to create reliability image
Points of Parity
Luxury Hotels
High class properties
Premium locations
Like many other big hotels, the Sheraton has luxurious rooms, gardens and activity areas.
They also provide high class service in many country hotels.
Points
of Difference
Premium service
Heritage Properties
Mobile app
Sheraton store
Lobby design aimed at integrating cultures and people
Sheraton is a well-established hotel. In addition to providing high quality and luxurious
services in their hotels, they also attach importance to the fusion of people and cultures. They
argue that hotels are where people can socialize, not just accommodation. They also use
technology well. The first hotel that provides the first internet booking. Thanks to its mobile
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- Fall '15
- KOYUNCU
- Personal digital assistant, Hotel chains, Mobile software, Sheraton Hotels
