BUS131D_MinorProject4ProfInstr - BUS2 131D Minor Project...

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BUS2 131D Michael Merz, Ph.D. Minor Project 4—BUS2 131D The following exercise is to be done in your groups. Only one creative viral marketing video burned on a CD should be handed in for the group. All group members will receive the same grade but this grade will be reduced for those members for whom the peer evaluations indicate less than equal participation. While it may be tempting to divide the assignments up between the group members, doing so may jeopardize your individual grade. Also, keep in mind that you are allowed to fire group members that do not contribute to the outcome of your project. This assignment is to be turned in at the beginning of the class on the assigned day. The creative viral marketing campaign (a video) should not exceed five minutes. Please note that you will present your creative viral marketing campaign to the entire class on the day of your major project presentation, as part of your major project. Therefore, ensure appropriate content that can be shown to the entire class. No write-up for this project is
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