BUS131D_Lecture15_Handout

BUS131D_Lecture15_Handout - People: Recruiting the Right...

Info iconThis preview shows pages 1–5. Sign up to view the full content.

View Full Document Right Arrow Icon
People: Recruiting the Right People Dr. Michael Merz College of Business San Jose State University
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Dr. Michael Merz College of Business, San Jose State University 2 Today’s Agenda The Importance of the 5 th P (People) Internal Branding Leadership versus Management Four Vital Tasks of a Leader Hiring the Right Employees Building an Organizational Culture Communicating New Venture Vision and Values Motivating Employees
Background image of page 2
Dr. Michael Merz College of Business, San Jose State University 3 Employees are the Brand “Employees are your brand” (Karen Post, branding consultant). A moment of truth occurs when employee and customer have contact (e.g., service industry). Committed employees help: Build your brand outside the walls of your organization. Stay at your new venture longer. Work harder. Example: Adobe, Harley-Davidson
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Dr. Michael Merz College of Business, San Jose State University 4 Internal Marketing Internal Marketing is the Management Philosophy of treating employees as customers (hence, employees = internal customers). Objective: To attract and retain good employees (hire). To provide employees (part time marketers) with adequate
Background image of page 4
Image of page 5
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 09/08/2010 for the course BUS 131D at San Jose State.

Page1 / 14

BUS131D_Lecture15_Handout - People: Recruiting the Right...

This preview shows document pages 1 - 5. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online