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Unformatted text preview: and work. He is aware that he cant be at every wedding so hes willing to share the market with other officiants. What initially interested me in the idea was the enthusiasm and passion that he had for his idea. Others had great ideas, but no passion or motivation and I believe that those are keys to success. The second thing at interested me was the potential of his idea. He projects that if he could get 400 individuals to register in the first year alone he could have a profit of $24,000. Given the huge, untapped, market he believes that this could easily be achieved with little start-up costs. I believe that Mr. Alvarado has a great idea on his hands, that if he applies his enthusiasm and passion into it he can make it work. The market is there and nearly no competitors to get in his way....
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This note was uploaded on 09/08/2010 for the course BUS 140 at San Jose State University .