BUS131D_Lecure7_Handout.pptx

BUS131D_Lecure7_Handout.pptx - Business Model Development...

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Dr. Michael Merz College of Business, San Jose State University Click to edit Master subtitle style Business Model Development and Strategic Planning Dr. Michael Merz College of Business San Jose State University
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Dr. Michael Merz College of Business, San Jose State University 22 Today’s Agenda Strategic Management Strategic Planning Steps in the Strategic Management Process
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Dr. Michael Merz College of Business, San Jose State University Strategic Management Is crucial to building a successful business. Involves developing a game plan to guide a new venture as it strives to accomplish its mission, goals , and objectives, and to keep it on its desired course. 33
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Dr. Michael Merz College of Business, San Jose State University Strategic Planning Involves creating a competitive advantage for the new venture. Competitive advantage : the aggregation of factors that sets the new venture apart from its competitors and gives it a unique position in the market that is superior to its competition. Example: Blockbuster Video 44
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Dr. Michael Merz College of Business, San Jose State University Strategic Planning Often, intellectual capital constitutes the source of competitive advantage in the marketplace: Human capital Structural capital Customer capital Competitive advantage must be sustainable. Sustainable competitive advantage is gained through the new venture’s ability to develop a set of core competencies that enable it to serve its selected target customers better than its rivals. 55
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Dr. Michael Merz College of Business, San Jose State University Key: Core Competencies Core competencies are a unique set of capabilities that a new venture develops in key areas (e.g., superior quality, customer service, flexibility). They are what a company does best. Should be difficult for competitors to duplicate and must provide customers with an important perceived benefit. Best to rely on a
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This note was uploaded on 09/08/2010 for the course BUS 131D at San Jose State.

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BUS131D_Lecure7_Handout.pptx - Business Model Development...

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