Swedes - Swedes- Norway, finland, Sweden, Denmark,...

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Swedes- Norway, finland, Sweden, Denmark, Greenland, Iceland. -Low contact- relationship is only business. -Office setting -Shake hands are the most physical thing. -Very serious, non-social. -Many Americans would not know who are the Scandinavians. -Swedish, Norway, Iceland, Greenland, Finland, Denmark. -High living standard, excellent medical care, socialist welfare state created by gov't, welfare is more extensive, egalitarian (everyone's equal), -Swedish business women have authority, -Swedes, Dannishs and Norwigens speak similar languages. -Scandinavians speak and write good English. -Relatively happy society -Marketing Rules 1) Minimize personal relationships a) How? -Don't introduce people to other people -Don't make conversation -Keep the conversation focused, minimal small talk -Always Positive comments -Noise and conflict is shameful -Keep it professional -Visits are by appointments b) Why? -Weather/climate- rains, snows. Climate is so bad that it minimizes the interaction.
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Swedes - Swedes- Norway, finland, Sweden, Denmark,...

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