IntlBiz_FinalExam_Essay Question

IntlBiz_FinalExam_Essay Question - ESSAY QUESTION Your...

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ESSAY QUESTION Your firm, SewTex Inc., manufactures consumer and industrial sewing machinery. The consumer machines retail for $350 to $1000 and are sold in the United States through department stores, discount stores, and home sewing stores. The industrial machines range in price from $5000 to $50,000. The machines contain a unique computer chip that allows them to embroider words and designs on fabric in a choice of four scripts. The firm owns the patent on the machines in the United States. Currently the industrial machines are made in the United States from components made in the U.S. and Taiwan. The consumer machines are assembled at plants in Texas and in the Caribbean from parts made in Taiwan. The computer chip is manufactured for SewTex by a California firm. Currently SewTex exports about five percent of its production of industrial machines. Of the total exported, the most sophisticated machines went to German and Swiss textile firms. A few earlier generation models were shipped to India, Pakistan, and Brazil, although market
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IntlBiz_FinalExam_Essay Question - ESSAY QUESTION Your...

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