BUS131D_Lecture11_Handout

BUS131D_Lecture11_Handout - Quantitative Data Gathering...

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Quantitative Data Gathering Techniques – Focus: Questionnaire Development Dr. Michael Merz College of Business San Jose State University
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Dr. Michael Merz College of Business, San Jose State University 2 Today’s Agenda Definition and Objectives of a Questionnaire Important Elements in the Questionnaire Design Process. The General Ordering of Questions in a Questionnaire.
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Dr. Michael Merz College of Business, San Jose State University 3 What is a questionnaire? What are its objectives?
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Dr. Michael Merz College of Business, San Jose State University Definition and Objectives of a Questionnaire A questionnaire is a formalized set of questions for obtaining information from respondents. It has the following three specific objectives: 1. to translate the researcher’s information needs into a set of specific questions that respondents are willing and able to answer 2. to minimize demands imposed on respondents. 3. to minimize response error. 4
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Dr. Michael Merz College of Business, San Jose State University Important Elements in the Questionnaire Design Process Specify the information needed. Design questionnaire with target respondents in
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BUS131D_Lecture11_Handout - Quantitative Data Gathering...

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