Competition bus proj - Competition As a car dealership that...

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Competition As a car dealership that focuses on used fuel efficient cars, we have fierce competition in our markets. Not only do we compete with the power dealerships such as Toyota, Honda, Mazda, etc but we compete with smaller dealerships as well. Our competition also includes public transportation, people that don’t drive, bicyclists, motorcyclists, etc. We’re going to have to figure out a way to compete with a very innovative industry, with dealerships that have been around for decades, and with increasing gas prices. We also have to compute a way to reach out to hesitant consumers who have lost their confidence in the industry. Our competitors have many strengths. They spend millions on new innovations and technologies to enhance cars to maximize fuel efficiency. They can create promotions and deals to bring in business more often than smaller dealerships can because of their larger budgets. Toyota for the first time has beat out GM in car sales because of their numerous fuel efficient cars and ability to adapt to the market trends. Currently the market is dominated by companies that can produce fuel efficient, safe,
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This note was uploaded on 09/08/2010 for the course BUS 10 at San Jose State University .

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Competition bus proj - Competition As a car dealership that...

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