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Unformatted text preview: ii. Example of Low Involvement: they were told that they would select toothpaste as a gift after being in the study. b. Participants read ad message content that was strong or weak. i. Example of “Strong”: unique angle placement of the blade provides the smoothest shave possible. ii. Example of “Weak”: designed with the bathroom in mind. c. The peripheral cue of an advertising spokesperson was either. (Pass high involvement test, but not low involvement) i. Attention Getting: A professional athlete ii. Non-Attention Getting: an average citizen from San Jose, CA. iii. Example of Peripheral cue: “if they don’t like my songs, we’ll catch ‘em with my costumes.” –Elvis iv. Example of Peripheral cue: A long paragraph with circled words to make the main sentence its own message. (low involvement)...
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- Decision Making, Decision making software, Back to Bedlam, Elaboration likelihood model, low involvement