- Promotion – Main objective is to sell ADIA = Attention Desire Interest Action Action is viewed as closing the sale Advertising covers the ADI

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
PLC - From left to right o Innovation (<3%) o Early Adopters (13%) o Early Majority (33%) o Late Majority (33%) o Laggers (15%) o Refusers (<3%) This graph shows the quantity bought over time. Y= quantity and X = Time If you can influence the first two segments early on then you can have a large amount of market penetration for the said product. And thus increase total profit over time. - The difference between prior and appriory knowledge is that one is gained through experience and background (appriory) while the other is gathered through research (priory). - Reason why we follow opinion leaders is that we respect their views and we use that to factor in their knowledge toward that product or service.
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
- Communication o How do we begin to communicate with the early innovators? Advertising – Main objectives to inform and educate about a product
Background image of page 2
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 4
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Promotion – Main objective is to sell ADIA = Attention, Desire, Interest, Action. Action is viewed as closing the sale. Advertising covers the ADI section of ADIA • How is the purchase of the product going to increase or better a customer’s lifestyle? • Why is the application of this product useful? • What is the Price of this product? • The difference between a feature and a benefit? Benefits sell and features don’t. A feature is like a color which doesn’t change the utility of the product. • What is the location of purchasing this product? What store? Internet? How long would it take to get one? • Safety? Promotion Covers IDA section of ADIA...
View Full Document

This note was uploaded on 09/08/2010 for the course BUS 130 at San Jose State University .

Page1 / 4

- Promotion – Main objective is to sell ADIA = Attention Desire Interest Action Action is viewed as closing the sale Advertising covers the ADI

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online