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Disciplinary History - argument as pioneering a new role...

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A History of the Discipline
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An arbitrary beginning… 1922 - Walter Lippmann Journalist and media critic feared new technologies and manipulation of mass opinion Everett L. Hunt Professor of Rhetoric argues against Woolbert for a humanistic rhetoric 1916 - Charles H. Woolbert Behaviorial Pyschologist separate written and speech communuication; augment the art of speech with a science of speech
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Development of speech communication as an object of science 1934 – first issue of Communication Monographs 1943 - Wilbur Schramm organizes first doctorate in mass communication 1948 – Norbert Weiner publishes Cybernetics 1949 – Engineers Claude Shannon and Warren Weaver develop transmission model of communication
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Meanwhile, rhetorical and literary studies struggle to recuperate appreciation for the inventional aspects of language 1925 – Herbert Wichelns locates the source of discursive invention in the skilled, autonomous orator ("The Literary Criticism of Oratory"). Philip Wander later cites this
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Unformatted text preview: argument as pioneering a new role for criticism ("The Ideological Turn in Modern Criticism"). Appreciation of invention continued… 1941 – Kenneth Burke publishes The Philosophy of Literary Form: Studies in Symbolic Action 1947 – Ernest J. Wrage proposes that the "very nature and character of ideas in transmission is dependent upon configurations of language" ( Quarterly Journal of Speech ) Other developments in the field…. 1960- W. Charles Redding advocates at the Central States Speech Association convention that the subject matter of business communication studies be called "organizational communication," but articles with that designation do not appear before the 1970s Other developments in the field…. 1962 – J.L. Austin publishes How to Do Things with Words , which proposes study of the performative aspects of communication 1968 – Intercultural Communication Association forms...
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