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Unformatted text preview: 11-17-2009 Notes: Corporate Level Strategies1)Corporate level strategya)Is for the multi business firmb)Question is How can one firm have many different strategies and not mess each other up?i)Dedication of resourcesii) Specialization of resourcesiii) A lot of focus must focus your resources and capabilities in which case it becomes hard to manage 2 different strategiesc)Hard to get both to be successful when you are spreading yourself thin2)Horizontal Taking over another business in the same industry that you are in One bank buying another bank Or a retail bank buying an investment bank growing in the same industrya)Advantagesi)Reasons why to manage rivalryii) To increase bargaining poweriii) Reduces Costsb)Disadvantagesi)Hard to merge 2 companies together especially when it comes to company culture. ii) E.G. Mercedes benz and Chrysler because one is luxury and one is lower endiii) Often times you pay too much to get the companyiv) Antitrust concerns when republicans in power this is less of a worry...
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This note was uploaded on 09/08/2010 for the course BUS 189 at San Jose State University .