Perceptual Mapping.doc

Perceptual Mapping.doc - Water A handful of grain Ambient...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Perceptual Mapping - Y (+) Quality X (+) Price - Abraham Maslin – Hierarchy of need o Top to bottom o Self o Esteem o Social o Safety o Pysiological - From a segmentation point of view, Services would tend to be on the higher part of the model and products on the lower part of the model. o Physiological requirements
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Water A handful of grain Ambient temperature o Safety Stuff like clothes, Shelter, Law enforcement o Social And belonging o Esteem Recognizing someones success instead of bashing someones head over it. Very good quality stuff...
View Full Document

This note was uploaded on 09/08/2010 for the course BUS 130 at San Jose State University .

Page1 / 2

Perceptual Mapping.doc - Water A handful of grain Ambient...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online