EXAM 2 KEY TERMS

EXAM 2 KEY TERMS - Chapter 2 Absolute threshold: Refers to...

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Chapter 2 Absolute threshold : Refers to the minimum amount of stimulation that can be detected in a given sensory sample. Adaptation: the degree to which consumers continue to notice a stimulus over time. Attention: Refers to the extent to which processing activity is devoted to a particular stimulus. As you know sitting through both interesting and less interesting lectures. closure principle : People tend to perceive an incompletely picture as complete. Contrast : In general we are most likely to notice stimuli that differ from others around them. Differential Threshold: Refers to the ability of sensory system to detect changes or differences between two stimuli. embeds: Tiny figures that are inserted into magazine advertising by using high speed photography or airbrushing. Experience: Which is the result of acquiring and processing stimulation over time, is one factor that determines how much exposure to a particular stimulus a person accepts. Exposure: Occurs when a stimulus comes within the range of someone's sensory receptors. Figure ground principle: States that one part of a stimulus will dominate, and other parts recede into the backround. Gestalt: Roughly means whole, pattern, or configuration and we summarize the term as "the whole is greater than the sum of its parts". Hedonic consumption: The mulitsensory, fantasy, and emotional aspects of consumers interactions. Hyperreality: Refers to the process of marking real what is initially simulation or "Hype". Icon: A sign that resembles the product in some way. Index: is a sign that is connected to a product because they share some property. Interpretant: Meaning derived. Interpretation: Refers to the meaning that we assign to sensory stimuli.
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JND: The minimum difference we can detect between two stimuli is the Just noticeable difference. Kansei engineering: A philosophy that translates customers feelings into design elements. Multitasking: Where they process information from more than one medium at times while they attend to their cellphones, TV's, radio, AIM. Object: Product that is the focu of the message. Perception: Is the process by which people select, organize, and interpret these sensations. Perceptual defense: Means that people see what they want to see. example: A heavy smoker will block out images of cancer scarred lungs because they vivid reminders hit home. Perceptual filters: Based on our past experiences influence what we decide to process. Perceptual maps: A vivid way to paint a picture of where products or brands are located in consumers minds. Perceptual selection: Means that people attend to only a small portion of the stimuli to which they are exposed. Perceptual vigilance: Consumers are more likely to be aware of stimuli that relate to their current needs. Positioning strategy: Which is a fundamental component of a companys marketing efforts
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EXAM 2 KEY TERMS - Chapter 2 Absolute threshold: Refers to...

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