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11-2-09 Intellectual Property

11-2-09 Intellectual Property - o Fanciful Mark o Arbitrary...

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- Intellectual Property o Patent, copyright, trademark, trade secret - Branding Decisions o Brand vs. no brand o Manufacturer’s vs Private (distributors) brands o Brand vs. multiple brands (in/market) o Global vs. local brands - Legal dimensions (distinctive or capable of being distinctive)
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Unformatted text preview: o Fanciful Mark o Arbitrary mark o Suggestive mark o Descriptive mark o Generic mark-Commodity vs. product o Commodity undifferentiated product o Product is value added, o Least dependent person hypotheses o Homogenous vs. hetero genius...
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