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162 - Romero 1 Professor Reade Bus 162 May 5 2009 Micro...

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Romero 1 Professor Reade Bus 162 May 5 2009 Micro analysis of the culture and managerial practices in Kenya 1. Application of cultural frameworks Power Distance Index : Hofstede’s Power distance Index measures the extent to which the less powerful members of organizations and institutions (like the family) accept and expect that power is distributed unequally. It is basically defined as the distance between individuals at different levels of hierarchy. Kenya is a country with high power distance scoring 64. Hierarchal differences are most respected. Kenyan managers are expected to make decisions autocratically and paternalistically. Kenyans employees usually blindly obeys the orders their supervisors; subordinates expect to be told what to do and the ideal boss is seen to be as a good parent. On the other hand, the power distance in the United States is low, the U.S scores 40 on the cultural scale. In the U.S. decentralization is popular and subordinates expect to be consulted when making a decision. The United States exhibits a more unequal distribution of wealth compared the Kenyan society. o Individualism Index : Individualism is the one side versus its opposite, collectivism, that is the degree to which individuals are integrated into groups. It is defined as the relationship that individuals have with other people. Kenya is a country with low individualism. They score 27 on the cultural scale. Kenyans belong to groups; they are integrated into strong, cohesive in-groups, often extended families (with uncles, aunts
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Romero 2 land grandparents) which continue protecting them in exchange for unquestioning loyalty. In the business context Kenyans focus more on collective efforts with promotion entry based on seniority. In contrast, the United States is considered as an individualistic country. They score 91 on the cultural scale. Americans relatively loose bonds with others; they are more self-reliant and look out for themselves and their close family members. In the United States people stress on personal achievements and individual rights. Americans expect from each other to fulfill their own needs. Americans believe that anyone regardless of their status can pull up their boot straps and raise themselves from poverty. In the business context Americans get promotions based on individual initiative. o Masculinity Index : Masculinity versus its opposite, femininity refers to the division of roles and values in society. Kenya is a country with low masculinity index. Their score is 41 on the cultural scale. Kenyans are more likely to care for others and the quality of life. In the business context, employees are encouraged to be group decision makers and they place great importance in cooperation. Kenya has smaller-scale businesses, with a stronger push for environmental conservation. On the contrary, the United States has high masculinity index. They score 62 in the cultural scale and this indicates the country experiences a higher degree of gender differentiation of roles. The American male
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