Fob Cloner - Key Fob Cloner Research Report Market Size...

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Key Fob Cloner Research Report
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Market Size 100,000+ potential business customers Locksmiths 43,000 (yellow pages) Home Improvement Centers 37,000 (estimate based on 1989 total of 30,000) Gyms 5,400 (based on 20% estimate – number that have access control system of 2006 total of 26,000 gyms in U.S.) Other Corporate facilities departments, government Assume 10% want this product, thus TAM is 10,000
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Thoughts on prices Metal key copiers start at $400. Go to $2,000 HID access control starts at $1,000. Goes to $5,000 Cards can be purchased at $0.10 each online (no HID stamp) Keychains fobs can be purchased at $0.35 There is a access control copier at $90.
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Financial Outlook – Year 1 Total Net Revenue $ 1,100,000 Cost of Goods Sold $ (200,000) Gross Margin $ 900,000 Operating Expenses $ (200,000) EBIT $ 700,000 Assumptions: - 10,000 units sold at $100 to distributors - 200,000 key cards sold at $5 to distributors - Total cost to ship and package unit $20.00 - Oper. Exp. – employee, legal, website and design
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This note was uploaded on 09/08/2010 for the course BUS 173C at San Jose State University .

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Fob Cloner - Key Fob Cloner Research Report Market Size...

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