This preview shows page 1. Sign up to view the full content.
Unformatted text preview: Thus, you can use these needs to appeal to and persuade your audience. Foundational Need (Level 1) Security Needs: Safety, Shelter, Protection Level 2 Belongingness Needs: Friendship, Love, Acceptance Level 3 Esteem Needs: Self-Image, Approval, Recognition Level 4 Self-Actualization Needs: Personal Fulfillment, Knowledge, Creativity...
View Full Document
This note was uploaded on 09/08/2010 for the course COMM 20 at San Jose State University .