BUS131D_Lecture15_Handout.pptx

BUS131D_Lecture15_Handout.pptx - People: Recruiting the...

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Dr. Michael Merz College of Business, San Jose State University Click to edit Master subtitle style People: Recruiting the Right People Dr. Michael Merz College of Business San Jose State University
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Dr. Michael Merz College of Business, San Jose State University 22 Today’s Agenda The Importance of the 5th P (People) Internal Branding Leadership versus Management Four Vital Tasks of a Leader Hiring the Right Employees Building an Organizational Culture Communicating New Venture Vision and Values Motivating Employees
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Dr. Michael Merz College of Business, San Jose State University 33 Employees are the Brand “Employees are your brand” (Karen Post, branding consultant). A moment of truth occurs when employee and customer have contact (e.g., service industry). Committed employees help: Build your brand outside the walls of your organization. Stay at your new venture longer. Work harder. Example: Adobe, Harley-Davidson
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Dr. Michael Merz College of Business, San Jose State University 44 Internal Marketing Internal Marketing is the Management Philosophy of treating employees as customers (hence, employees = internal customers). Objective:
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BUS131D_Lecture15_Handout.pptx - People: Recruiting the...

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