oSurveycontents5 - SurveyContents...

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    Survey Contents Creating an Effective Questionnaire
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    Survey Contents Devote time to design the questionnaire up front—you  cannot change your questions in mid-survey! Remember that your goal is to create a valid and reliable  instrument, accurately measuring the concepts in which  you are interested. Remember that your respondents will be “Lazy  Thinkers.”
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    Survey Contents When creating questions, consider the effects of  the following elements: Type Constraints, if any, placed on responses Wording Clarity of questions and response options Order Relative placement of questions in the  instrument Content Topics the questions cover
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    Survey Contents Type Constraints, if any, placed on responses Open-ended A survey question to which the respondent  replies in his or her own word, either by  writing or by talking Closed-ended or fixed-choice A survey question that provides preformatted  response choices for the respondent to 
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    Survey Contents Type Constraints, if any, placed on responses Open-ended Respondents are encouraged to give full reaction Anticipate amount of space one will need to give a complete  answer Try to limit to exploratory questions Too many will tire subjects Lots of work to standardize False belief that you got the full answer Most commonly used are specific such as, “What is your age  in years?”
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    Survey Contents Type Constraints, if any, placed on responses Closed-ended or fixed-choice Response options are limited For example: Yes/no True/false Multiple choice with an “other” option Race: White, Black, Hispanic, Asian, Other
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    Survey Contents Type Constraints, if any, placed on responses Closed-ended or fixed-choice: Rating Scales Ask respondents to rate something like a person, place, thing, idea,  attitude, etc. on a numbered scale, often Likert scales Likert Scales, dominant form in GSS            1           2          3            4            5 Strongly  Agree    Neither  Disagree  Strongly  Agree                 A nor D                Disagree Semantic Differential                           a fifth grader is   Bad         Good Awful                           ⊲ ⊲                           Nice ⊳ ⊳
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    Survey Contents Type Constraints, if any, placed on responses Closed-ended or fixed-choice: Ranking Scales Force R’s to put a set of items in order For example:  Place the following animals in order of their 
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This note was uploaded on 09/08/2010 for the course SOCI 104 at San Jose State University .

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oSurveycontents5 - SurveyContents...

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