Cogntive_Daily____Are_funny_ads_worth_the_money - Are funny...

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»   Are funny ads worth the money? What makes ads   memorable, and why Category:  Attention  •  Memory  •  Research  •  Social Posted on: January 7, 2009 5:10 PM, by  Dave Munger Every year about this time, we start thinking about an exciting television event: the  Super Bowl. I'm excited because it's the biggest football game of the year. The rest of the  family just likes to watch the commercials. No doubt, some of those commercials are  hilarious, and there's often more conversation about the  commercials  than the game itself.  Companies spend millions buying advertising time, and millions more developing  commercials that will stand out from the pack on Super Bowl Sunday. Other than watching  your favorite team lose, there's nothing more disappointing than seeing an  old  commercial  during the game. But don't you sometimes wonder whether advertisers actually get their money's worth? Do  people really remember the product being advertised? Or do they just remember that guy  getting hit in the crotch repeatedly with dense, spherical objects? Surprisingly, there actually hasn't been much research on the effectiveness of humor in 
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This note was uploaded on 09/08/2010 for the course PSYC 1 at San Jose State University .

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Cogntive_Daily____Are_funny_ads_worth_the_money - Are funny...

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