CH06 - Norton Media Library Chapter 6 Public Reaction Joel...

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Chapter 6 Public Reaction Norton Media Library Joel Best
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Social Problems Role of general public in social problems process How do claims reach public? Can be directly from primary claimsmakers More likely to be via the media as secondary claimsmaker
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Social Problems Role of general public in social problems process General public as active audience, not a passive one Some may react individually Others might share claimsmaking information Others may ignore information for a variety of reasons So is important to be able to assess public’s reaction to claimsmaking campaigns
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Social Problems Measuring public opinion Being able to measure public opinion vital information for claimsmakers in order to know how influential the claims are Opinion polls one way to assess where the public is on any one social problem or proposed solution
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Social Problems Measuring public opinion
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CH06 - Norton Media Library Chapter 6 Public Reaction Joel...

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