4-2-09.docx - Attitudes Thought question - Assume that you...

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Attitudes Thought question - Assume that you have been hired to rescue a brand of watch with low sales. How cou   you try to change consumer’ attitudes towards the watch? Consumer Attitudes - Attitude Development - Attitude models Attitude Development - External Factors o Family o Peer Group - Internal Factors o Experience o Personality Attitude Models - Balance Theory (By Heider) o Individuals after their perceptions to maintain consistency between beliefs and   evaluations                                                                                 Balanced Triad (Unbalance would have a minus or something anywhere else)                Consumers     K-Mart Celebrity Recap - Unbalanced triads have an odd number of minus signs
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- Balance triads have o Two minus signs o No minus Signs Theory of Reasoned Action (By fishbein and Ajzen)
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4-2-09.docx - Attitudes Thought question - Assume that you...

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