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Bus134B-WAC#5 - ftr WAC s/Aason Surgical Masks cu"cfw_nay...

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ftr WAC s'/Aason Surgical Masks cu""{nay November 12,2009 l. A unique selling proposition for Mason Surgical Masks is that they have adapted a microfiber technolory which prevents both particulate and gaseous hazardous materials from human consumption. This is important as individuals purchase and wear such masks for health and safety reasons. Mason Surgical Masks is a good name for their product. As explain"4,(ntt'r" article, mason is derived from a bricklayer; know to be strong and;i/ar; know for quality. Together, these two meanings make the consumer feel as though Mason Surgical Masks is an honest, strong brand that will fight offhazards while wearing it. 2. Tbree Target Markets: (1) Medical supply services Demographics: o Linen services and other companies that sell medical or nonmedical supplies. o Linen services and other companies that sell to physicians. -:_- Psychographic: o Physicians who use sanitary products. o Physicians who use products that prevent contamination. Purchase Behavior: o Linen service will need to have enough masks on hand in order to supply the physicians.
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