BUS131D_Lecture12_Handout

BUS131D_Lecture12_Handout - Feasibility Analysis Dr....

Info iconThis preview shows pages 1–7. Sign up to view the full content.

View Full Document Right Arrow Icon
Feasibility Analysis Dr. Michael Merz Department of Marketing & Decision Sciences College of Business San Jose State University
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Dr. Michael Merz Department of Marketing & Decision Sciences College of Business, San Jose State University 2 Today’s Agenda What is a Feasibility Analysis? Role of Feasibility Analysis Components of a Feasibility Analysis Product/Service Feasibility Analysis Industry/Market Feasibility Analysis Organizational Feasibility Analysis Financial Feasibility Analysis
Background image of page 2
Dr. Michael Merz Department of Marketing & Decision Sciences College of Business, San Jose State University 3 What is a Feasibility Analysis? Preliminary evaluation of a business idea. Process of determining whether a business idea is viable/worth pursuing. It follows the opportunity recognition stage and comes prior to the development of a business plan. It takes the guesswork (to a certain degree) out of a business launch and provides an entrepreneur with a more secure notion that a business idea is feasible or viable. The thought is to screen ideas before lots of resources are spent on them.
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Dr. Michael Merz Department of Marketing & Decision Sciences College of Business, San Jose State University 4 Role of Feasibility Analysis A Feasibility Analysis includes four components.
Background image of page 4
Dr. Michael Merz Department of Marketing & Decision Sciences College of Business, San Jose State University 5 Product/Service Feasibility Analysis Assessment of the overall appeal of the product or service being proposed. The idea is that before a prospective firm rushes a product or service into development, it should be confident that the product or service is what its prospective customers want. Benefits: Getting the product right the first time A beta (or early adopter) community emerges Avoiding any obvious flaws in product or service design Using time and capital more efficiently Gaining insight into additional product and service offerings
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Dr. Michael Merz Department of Marketing & Decision Sciences
Background image of page 6
Image of page 7
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 17

BUS131D_Lecture12_Handout - Feasibility Analysis Dr....

This preview shows document pages 1 - 7. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online