Term Paper HP

Term Paper HP - Period of Interest Term Paper Hewlett...

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Period of Interest Term Paper Hewlett Packard Karan Bakhshi 006901219 BUS 160 12/07/2009 Introduction Hewlett Packard (HP) has not only survived, but has exceeded its competition in the current slow economic condition. Hewlett Packard is capable of sustaining a competitive
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Karan Bakhshi; 006901219; Business 160 Term Paper; Hewlett Packard advantage over other technology companies because it has desirable products and services, efficient manufacturing operations, and a strong internal environment. This paper will examine the factors that enabled Hewlett Packard to survive and thrive in the latest economic downturn. In this case study analysis, I will focus on Hewlett Packard’s growth and development, products and service, the impacts of the environment on the company. Hewlett Packard is the market leader of the technology industry worldwide. It has generated revenues of $118.36 billion in 2008, maintaining its lead over International Business Machines (IBM), which had revenues of $103.63 billion in the same year. One of HP’s most successful businesses is its printer business. Hewlett Packard’s success in developing low-cost, yet high quality printers has allowed the company to strengthen its brand name on a worldwide basis. Moreover, the company’s high diversification potential has allowed it to further strengthen its brand name and revenues via expanding its personal computer, PDA, and information management businesses. Hewlett Packard’s production of goods that are complements of each other present it with opportunities to expand into many foreign markets such as Europe, China, and India. Hewlett Packard does face some threats to its current dominance of the technology industry. One such threat comes from Oracle Corporation, which has recently announced the acquisition of Sun Microsystems; pending the approval of the acquisition by courts in the United Kingdom. Oracle, which is in the information management business could dent the current revenues generated by Hewlett Packard if it acquires the economics of scale via Sun Microsystems. Operating at a 46% gross margin, Oracle is efficient, and is one of many threats. History As most people who live in the Silicon Valley are aware, Hewlett Packard was formed by two Stanford University classmates; Bill Hewlett and Dave Packard, in 1939. The company’s
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Karan Bakhshi; 006901219; Business 160 Term Paper; Hewlett Packard first product was built in a Palo Alto garage, which happens to be a historical landmark. The company’s first product was an audio oscillator; purchased by Walt Disney Studios to test a sound system for their movie Fantasia. Since its inception, Hewlett Packard as a company has focused on developing and producing breakthrough technologies. From pioneering in the field of microwave signal generators to setting the new standard for world time via their atomic clock, it is evident that the company’s success strategies revolve around successful research and development. Technologies apart, Bill Hewlett and Dave Packard were also innovators in the
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Term Paper HP - Period of Interest Term Paper Hewlett...

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