Comm100w#2 - The Mark Twain Dilemma The Theory and Practice of Change Leadership We live in an era where change is the theme Those who can

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
The Mark Twain Dilemma: The Theory and Practice of Change Leadership We live in an era where change is the theme. Those who can effectively progress with the change succeed in this world, while those who resist fail. The Mark Twain Dilemma is the people’s inability to change. Willie Pietersen argues in, The Mark Twain Dilemma: The Theory and Practice of Change Leadership , that the inability to change is what causes many companies to fail because they cannot accept change when it is needed. For this reason, he argues for the importance of change leaders to step up and take role. In his article he gives six rules in which he believes could guide managers in an organization to lead people into successful change if followed. In this paper I will be analyzing Pietersen’s article and its value to its readers, as well as the strengths and limitations. The importance of this article is it serves as a guideline for managers who are interested in becoming the essential leaders of a company. This article serves as a basis for many managers
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 09/08/2010 for the course COMM 100W at San Jose State University .

Ask a homework question - tutors are online