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Ch3 Notes - Chapter 3 Internal AnalYsis 14 Define a...

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Chapter 3: Internal AnalYsis 14. Define: a. lnternal Analysis (80% - 90%) - identifl, the strengths/weaknesses of a company by understanding how the company creates value for customers and profits for the company. b. Distinctive competencies - firm specific strengths that allow a company to differentiate its products/services from those offered by competitors (only things that gives it a competitive advantage) i. Resources - assets comPanY owns l. Tangible - ERP, server 2. lntangible - patent, brand ii. Capabilities - company skills at coordinating its resources and putting them to use. (rules, processes, skillsets ) tacit knowledge) much harder to learn! 1. Make decisions 2. Assign accountability I 15. What are the main components of value creation and how are they related? | I 6. Value Chain - chain of activities that transform inputs into outputs that create value. Characterizes how companies are internally organized' R&D)Production)Mktg & Sales)Customer Svc)Bui Iding Blocks of Competitive Advantage ^.
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