BUS131D_Lect1 - Course Introduction Marketing New Ventures...

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Unformatted text preview: Course Introduction Marketing New Ventures Dr. Michael Merz Roadmap Let's Get to Know Each Other Syllabus Homework 2 Okay, Let's Get Started Syllabus Important in today's business world: - Teamwork - Individual Work - Be active; work actively to achieve your career goal; market yourself Therefore, we have group projects, exams, and participation/discussion sections in this course. 3 Teams Are Everywhere: Learn to Work in Them Communication Problems: I didn't know! Culture Differences: Motivation Factors: Skill Gaps: Principles & Values Clash: Personality Differences: External Constraints: I don't understand you. What's in it for me? I don't know how. It's against my principles and values! That's the way I am. It's hard to change. I don't have the time, money or authority. 4 Source: Kosnik, Blair, Ramfelt, and Pfeifer (1986, 2000) "1 to 1 Diagnosis." Gender Differences Finding the right team mates can be difficult... 5 What to do if the team doesn't function at all? You are Fired! You are allowed to fire one or more of your group members! Fired group members will have to look for an alternative group by themselves! Being fired will be reflected in the project grade(s), that is, fired group members will be penalized. 6 Syllabus All course materials (e.g., lecture overheads, syllabus, assignments) will be made available to all students on Backboard: http://sjsu6.blackboard.com/. You can log in with your SJSU username and associated password. For specific login instructions and what to do if you encounter any problem, go to http://www.cob.sjsu.edu/blackboard.htm 7 Syllabus Other things: - Do internships Gain practical experience. - Let me know if you have any problem lecture-wise or personal-wise. 8 Homework - Read Chapter 1: The Foundations of Entrepreneurship (Chapter is scanned and available on Blackboard) - Read the Alaskan Gold Mine Case 9 ...
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BUS131D_Lect1 - Course Introduction Marketing New Ventures...

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