Ch14SlidesandNotes - LEARNING OBJECTIVES Atur studing this...

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LEARNING OBJECTIVES Atur studing this chapter, you shdld be able tol 1- Atiillab the of the four Ps in rorkding (product, price, and pFmotiion) in e global conbxt 2 ExpLin how the fourtfi P rn frr*ding (place) has evolved to be labeled supply fiern Dnaqerent 3 Outlire the fr!ile As in supply chain ronagemnt (a9ility, adapbbility, .no alignffit) 4 Di$u$ how in*irtids and Bourc6 afftct markding and supply chain mna9ellHt S. Padicipeb h ko l€ding debrE cmcsning rodeting and supply chain Nnagemot 6, Draw imdications for actim MARKETING AND SUPPLY CHAIN MANAGEMENT marketing - the effort to create, develop, and defend markets that satisfy the needs and wants of individual and business customers "; rtiiitr' 5 ts\tr "S-SSP"hr.t", se rvi ces, finances, and information that passes through a set of entities from a source to the customer ;"fiYv*"4$S*Sfst'S"Y'til.t'Dlt#;^t Grxer\. , -c\ ,r u^- -'t S *ffiil n+oun *or Nnnxmnrc Nx \y-. . No. .* \f}rt:'ts\\\ sr*rl c$*A" rs \sS-l '.* (\(t.Nt+$- ovt 6\.'s\cr\q TERMS RELATED TO THE FOUR MARKETING PS product - offerlngs that custorn€rs purchase market segmentation - way to ldentlfy consumers who dlffer from others ln purchaslng b€havlor 2q 97, 60e 405 ;Hq,nV,olE.+oi n.:e { r ilo*! h ohs!ft'segh e
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acci a.l: ;L S;, ldi.roo{t (USA) t8[, iusAr 6i iuil Nok'e 1Fil .n-d loyotn liaparr lnlei l!Sa) tvlrDon.ld\ (USAi CrsnE! {USA)
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This note was uploaded on 09/08/2010 for the course BUS 187 at San Jose State University .

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Ch14SlidesandNotes - LEARNING OBJECTIVES Atur studing this...

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