This preview shows page 1. Sign up to view the full content.
Unformatted text preview: could be more sleek and sporty. Honda has sold over 220,000 hybrids world wide, and they want to prove that the future of automobile industry, hybrid, could be environment friendly, sporty and powerful. Personal Analysis: This is a big step for Honda. They want to be competitive to other automobile companies. After Lexus introducing luxury sports hybrid, GS450h, Honda is trying to be more competitive in the market of luxury sports. This lead in the market will cause other automobile companies to react and follow the trend that Toyota and Honda has set. The bias against the hybrids will start to look the other way because there will be less things to complain about the new hybrids, mostly design and power. This may be a start of the new boom in the automotive industry....
View Full Document
This note was uploaded on 09/08/2010 for the course BUS 187 at San Jose State.