Advantages Disadvantages of Survey Types

Advantages Disadvantages of Survey Types - 2.7 Surveys: The...

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Unformatted text preview: 2.7 Surveys: The Winner of the Popularity Contest ° 165 Table 2.7b Advantages and Disadvantages of Survey Techniques Technique - Advantages - Disadvantages Interviews - Ability to probe - Time and personnel requirement - Establish and maintain rapport - Trained interviewers needed - Questions can be clarified - Simple questions asked - Low literacy rates can do well - Usually smaller sample size - Unplanned information possible - Interviewer can be adaptable Telephone - Lower costs than personal - Sampling limitations for those - Random-digit dialing sampling without phone possible - People can hang up 0 Broad geographic area covered - Visual aids can’t be used - Data can be collected quickly - Sometimes superficial - Control over data collection - Timing is important - Possibility of callbacks - Rapport but not face-to—face Personal - Elicit cooperation - Costly 0 Probing and follow—up used - Requires highly trained interviewers - Other observations to use - Long data collection period ~ Establish rapport - Some populations not accessible - Longer interviews ~ Small geographic area ' High response rate - Possible interviewer bias - Spontaneous reactions Group Interviews 0 Fast to conduct 0 Logistics of getting people together - Same as personal - Leader must work to get all opinions E—mail is a viable tool because it is low cost, quick, and reasonably easy. E~mail surveys are also one of the least intrusive ways to collect in— formation. If you have e-mail lists, you can put together a questionnaire, following the tenets of good design, and ask individuals to complete it and return to you. According to The Research Spectrum (2001), e-mail surveys are good because most people check their e—mail when they have time to respond and therefore, may be more likely to respond at their convenience and that raises cooperation rates. In addition, respondents can be more objective when they type in their own responses without any ; i m: m in d; mt aiiii I “M 1m m 164 ° Evaluating Leisure Services: Making Enlightened Decisions, Second Edition Table 2.7a Advantages and Disadvantages of Survey Techniques Technique 0 Advantages - Disadvantages Self-administered - Ease of presenting questions - Requires careful wording - Longer, stage questions can be used - No chance to clarify misunderstandings - High degree of anonymity - Reading skills required - Not good for open—ended questions Mailed Questionnaire - Low cost - Minimal staff/facilities required - Widely dispersed samples - Time for respondent to respond - Easy to administer - Anonymous and confidential - Weather not a factor - Good for vested interest groups - Low response rate possible - Is right person filling it out - No personal contact ' Nonresponse bias - Can’t pursue deep answers Drop-off/Pickup—Same as Mailed Questionnaire plus: - Can explain person—to—person - Costly for staff time and travel ' High response rate - Access may be a problem - Safety of staff Group Administered - High cooperation rates - Low cost - Personal contact Call-Ahead-and-Mail - Usually higher response rate - Personal contact 0 Time/money not wasted on . nonresponses - Logistics of getting people together - More costly with phone calls Internet 0 Fast response and data collection - Good and easy follow—up - Cost savings - User convenience - Wide geographic coverage ' No interview bias - Flexible use ' No population lists available - Restricted to people with access - Must use a computer - Browser incompatibility problems - Respondents are traceable - Possibility of multiple submissions ...
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Advantages Disadvantages of Survey Types - 2.7 Surveys: The...

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