Make-Up exam - Nam Sect Bus 130-14 and -15 lntroduction to...

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Unformatted text preview: Nam Sect Bus 130-14 and -15 lntroduction to Marketing 18 November 2009 Makeup Examination You must answer questions 1 and 2. You may elect to answer as many additional questions as you wish in order to make up any poor quiz grade and/or poor case study grade. Remember, you have an "F" for any missed quizzes and case studies. right corner of each paqe. 4 VX 1. The company has just hired you as Product Manager. The CEO wants to introduce a F new line of outdoor sleeping bags. What steps do you take? A 2. Your boss, who has no international business experience or sensitivity, wants to expand ,'64^ internationally by marketing your proprietary software in China. He asks you to give him a Y' report, which must include: a) two reasons in favor of the expansion, b) two reasons against the expansion, and c) your specific recommendations. 3. Your boss wants you to move to Mexico to develop a marketing effort for your fast food franchise business. What concerns must you address which might be different from business in the U.S.? It* 7. What is a SWOT analysis, and when do you use it? 8. Ferrari automobiles is considering a plan to market cell phones with the Ferrari brand. They come to you for advice. How do you respond? L Give two examples of the "practical" and "intangible" aspects of a product. #\ f\- 10. Describe the differences between "marketing" and "selling"? 11. Describe three models of consumer behavior discussed in class. # Y,* ftv;tr€l e#/ d.y {ta;rl;a,t drt **cs, '/t'nt Q eni/y;;'*)*iii ,t,,+ *,'r*- /o4a?-a 12. Your boss suggests that you travelto Pakistan to develop the market for your California wines. How do you respond? 13. Describe three different approaches to establish a promotional budget. 14. What is the difference between a distributor and a sales representative? 15. Your elderly grandmother asks you to define "marketing" (in English). What do you say? .f'Inohat Gve't^5v,6- O Fr.f T ,ru-loQ' ,/u!r'*- +tn< nb-rerl;''u o1_ ll'e- t,e* p't''cl'1\' {e geci{t^,k pia"t c 1\ ho'- +"' 'f c*vtr * n-Jl*L {;," . w: t I a'r rocL r:li*.bzr> n.l lh* t a- 5i<egt.1 b*) 'Af,]ku, tr tei /( - A.err. c'a I e"l- o*1 44* ff sdepi",? b"3 i,r,e l,n u' hi he ,,|;c(/*'.i. @ Asey(s,^"hy 6e,''fi1r;a <In",*,f.,{ a>po-rr! in- (l^;r^-a ' 'Er ov\e, w(- ur;l( be ^!+ \ , ",loir. <:1- ven leiruolo,qy a"(1 cow<pvf<r - I, k"^L ,n "rl.l- a€ b;ll|ws "l .cer"'fte .-4I". Cw^ , y iztorr,a),, ) #*u grtn'icQ *here c\ye, o^ll d7;'<eih'.--Q.*dl- gD #rw+ Trttt'icV[*4 / "f** /"Ly ,tt ,f/. nto( Anlttvl yrttl d >t-!2 ?fl nPr€ 'lnt'tt Tl,tytatt/ ,,Hl Je 'J"7 t"11=' ;n1s/vd 2y. lny ^ svxt;ru) llnlt o2j .!-r%tutd prr, 'r"r,y'aot"L"(3!, 1v'1,,-, ratrt4, s-tz Jr>>..t-t)/ 5t u,,* $r,i1ar7tr* 2.1_JL, n "'//V ta e r )t( ).1 ,'- aif *t >^4g' l=2, Flo -n?A hz -b/ * s-r o/^ trt9_:1 ll i, a,7,.+x -e: u.1,V:fy) u)7ivty.,,S @'*r r1rry.i i"*.ald o' arl7 # ;/ bI 'ttt), />ua-o.t Lvy ..1 ./o7 1dog, o,.d ,,llyJ k",f ,.*d.'ur1 lt ,* b,rf av.?2 7>'7e'yo 'l .Er;) :J?j-*"l.ty2yrn \a,,v"I -r E.r v,cr1,-ra1-^ayrery...
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This note was uploaded on 09/08/2010 for the course BUS 130 at San Jose State University .

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Make-Up exam - Nam Sect Bus 130-14 and -15 lntroduction to...

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