Make-Up exam - Nam Sect Bus 130-14 and-15 lntroduction to...

Nam
Sect
Bus
130-14
and
-15
lntroduction to
Marketing
18
November
2009
Makeup Examination
You must
answer
questions 1
and
2.
You may elect to answer as many additional
questions
as you
wish
in order to make up
any poor quiz grade and/or poor case study
grade.
Remember,
you
have an "F" for any missed quizzes and case studies.
right
corner of each
paqe.
4
VX
1.
The company has
just
hired
you
as Product
Manager.
The CEO wants
to
introduce
a
F
new line of outdoor sleeping
bags.
What steps do
you
take?
A
2.
Your boss,
who
has no international
business
experience or sensitivity, wants to expand
,'64^
internationally by marketing
your proprietary software
in
China.
He
asks you
to give
him
a
Y'
report,
which
must
include:
a)
two reasons
in
favor
of
the expansion,
b)
two reasons
against the expansion,
and
c)
your
specific recommendations.
3.
Your boss wants
you to move to
Mexico
to
develop a marketing effort for your fast food
franchise
business.
What concerns must
you
address which might
be
different from
business
in
the
U.S.?
It*
7.
What is a SWOT analysis, and when do
you
use
it?
8.
Ferrari automobiles is considering a
plan to
market cell phones with
the
Ferrari brand.
They come to you for
advice.
How do you respond?
L
Give two
examples
of
the "practical" and "intangible" aspects of a product.
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10.
Describe the differences between
"marketing"
and "selling"?
11.
Describe
three
models of consumer
behavior discussed in
class.
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12.
Your
boss suggests that you
travelto
Pakistan to
develop the market for your
California
wines.
How do
you
respond?
13.
Describe three different approaches to establish a promotional
budget.
14.
What
is
the
difference between a
distributor
and a sales representative?
15.
Your elderly grandmother asks you to define "marketing" (in
English).
What do you
say?

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